Love written is an eternal love

Torke Agency and Editorial Presença, a book publisher, made a partnership to promote the publisher's books. The idea, "Love stories are written everywhere. Read the most beautiful ones in our books", consisted in placing a frame around several love grafittis in Lisbon, so they could have the visibility that they deserved for Valentine's Day. It was created an online museum in www.museupresenca.blogspot.com (link here)so people could know the routes where the frames were placed. A promotion was up, offering books to whoever made the route taking pictures next to the frames. Cool!