Interesting to say the least...

Trends and people. The two 'things' that makes us move, right?


New U2 album

Is coming out March the 2nd, 2009. It will be called "No line on the horizon" and the boys promise to be a record with a groundbreaking sound. Can't wait.



Magnetic billboard that people could toss coins at it. It was for a NPO, to gather some donations. Imagine a person with a ladder. Rich...in a day! :p


Run for your life!

Ambush for the deo bran AXE, in some countries, LYNX. That guy, sprayed himself with the deo nad literally ran in front of a feminine race. A clear case of 'run for your life lad'!!!


Amazing...just amazing

Just look at what the London Tourism Office did in order to attract visitor to Trafalgar Square. Genious!


Ice cold magazine

Brazilian beer "Sol" freezes everything it touches. Now, they 'iced' and entire magazine for real. The magazine was sold really freezed, with a plastic layer protecting its content. I got stone cold with this one...:p

Nothing can stop them

The question is the most powerfull form of phrasing. And the BBC guys know that...


Havaianas hit the street...again

And always with a bang! Giving more colour to the streets and to everyone's life, Havainas can now be seen in NY's building walls. Great!


Now that's power

Huge plug, that's all i say. Huge...


3D lightning show

I can't believe how wonderfull this thing is. EASYWEB.FR, a specialized 3d video design studio, using video projection materials adapted are able to give to events an unique artistic value mixing monumental architecture and new technologies.


Can't get any more real than that

Torke Agency made this rackets for National Geographic HD, a channel in the portuguese Cable company. Several were placed in Lisbon and Porto with the tagline, "The World as it is", the rackets were transparent showing, in fact, the world as it is, as seen on the channel. High Definition rules. :p

Great social campaigns

Great copywritting, i mean. Different catches to an always difficult subject.

Here in the first one, an obvious sexual reference. However, the true goal is to be reminded, to pay attention to this ad (maybe more to the punch, but nevertheless). And I think it works.

In this one, we have a curious insight. Picking up an usual catchphrase "...bla bla bla...call this number, or check this site", the creatives thought in the smoking long time effects. So, very straight to the point, "For more information on lung cancer, keep smoking". Oh yeah, you'll get more information.....


Simple and effective

What more to say? Really looks like it. What if it happened to you?


McDonalds celebrates 25 years of Nuggets in 2.0 way

In order to celebrate the Chicken McNuggets 25th anniversary, McDoanld's created the website Nuggnuts.com, an online community for all the nuggets crazy lovers, where they can cast their love for the product posting pictures and videos. The idea is to create a hall of fame for all the nugget lover.

Until the 15th of December, everyone can post on the website the reason why they should be claimed a honorary fan, with their profile published in the hall of fame. Until today, the website has it all: especialists in nuggets sauces, people who ate more than 100 pieces in one night, etc.

My question is: does a community forum created by the brand itself works better than a fan-made? I mean 2.0 wise?


You know how the sales are dont you?

Women become crazy :p nice idea


Stop global warming

Or this will happen to you... AHAHA. Cool stunt for Red Cross from Leo Burnett Buenos Aires.


Improv everywhere welcomes you...

...at a nearby airport. Way cool. I want something like that.
These guys welcomed any given passenger by looking at the usual tags used by drivers and so. Then they prepared the party with that passenger's name. hahhahh. Clever hey?


The real guerrilla marketing

This group of suposed Iraqi War veterans performed this intervention in gas station remembering that the war for oil already cost the live of +4000 US soldiers. Cool idea.

Taken from invisblered.blogspot.com


Quarter-Pounder store. No brand?

Interesting project from McDonalds, this pop-up store in Japan. 2 of this stores appeared in street named simply as Quarter Pounder Store. However, this store only sold 2 kinds of burguers: the quarter pounder with and without chesse. But no brand. Were McDonalds testing something? ;)


Shall we eat? or not?

Does the virtual food fills us up? Think not...


Oh the Third Eye...

In order to promote the meditation school Osho Kivani, some contact lenses packs were sent with an extra compartment, making the connection with The Third Eye (state you can obtain when you practise meditation).

idea and text taken from invisiblered.blogspot.com


Angels & Demons teaser trailer

I've loved the book. I think it's better than the Da Vinci Code.
By looking at this small preview, I think the movie is gonna be also!



Cool...:p the image says it all


Send anything...

We just love over-acting don't we?


Sopranos back in Lisbon

Italian Mobsters......how can we not love them? Bullet holes? who doesn't want some?
The sopranos original soundtrack played with violins? yummy!!


Red Bull - Can you make it?

"Red Bull Can you make it. Experiental stunt/game where 750 students from 15 different countries, departured from Budapest, Madrid, Manchester, Rome, Berlin with the goal of arriving in Paris until 18h on the 31st of Octobre.
But this journey will be different because this students cannot take anything with them, only Red Bull cans which will be their exchange currency in order to get food, shelter, transportation, etc." - invisiblered.blogspot.com

I mean, i really think they can pull it off. Red Bull is a great brand and people desire it. So, why not?

Taken from invisiblered.blogspot.com which took it from Brief do Lombo blog


First Video Ever with...Excel?

Ok, by now, i've already received 3 e-mails with the Excel file claiming it's the new AC/DC music video. I went: "Come again?" The result is, to say the least, stunning! The video itself starts at 0:30 sec.


Sleepy faces?

Guerrilla Stunt made for Clean & Clear Morning Energy where five "walking" beds just went around the brazilian city of São Paulo. In each bed was a girl sleeping, and would wake up in strategic places such as universities and schools, around 7 am, the beggining of classes. In their bed was written: " Dont take a sleepy face with you. Wake up your skin for beauty"

taken from invisiblered.blogspot.com which took it from Brainstorm#9


Mistakes that costs elections...

Enough said...


Jin Si Ping - Parkinson's nemesis

Jin Si Ping says that can beat Parkinson. Don't know if I believe it or not. But the prints sure illustrates what a Parkinsons patient have to deal with in a daily bases.
Excellent. I think these pieces could also work in promo actions such as "try to eat having Parkinsons...". Love it.


Nivea Beach

Ahahaha. I think the image says it all...


Campaign for SAW V removed

The movie SAW V is about to premiere worldwide and to promote it Lionsgate and Twisted Pictures had a marketing campaign going on which consisted in prank calls with the voice of the Jigsaw character (the murderer in the movies)threatening the receiver. All you had to do was go to the site, insert your name and the name of your friend, along with the phone number and the call was made. But, after many complaints to the police, the webpage was removed. However you can still hear one call in this site

Also check the SAW V site for more info on the movie.


New PsP

And Sony showed us what it can be the new PSP2.A OLED Flexible display that can be conveniently rolled. Designed by Tai Chiem this can be roll out in 3 or 4 years....most important is... they´re mashing cool design with cool stuff and technology to make you have a huge game experience.

taken from http://gmthunter.blogspot.com/ which took it from Yanko :p

Mad Men performance

To promote the Mad Men Season 2 premiere in the portuguese TV, FOX Next channel asked Torke Guerrilla agency to transform Lisbon into a 50/60's runway. The result was a groovy and pin-up style performance, reminding the sets of the Sterling Coopper Advertising Agency in the series. "Mad Men News" newspaper,
a retro look piece of design, was delivered to people passing by. Way cool.


Keep your bus clean

A bit like everywhere, in the Netherlands people leave their public transportation a real mess. So, they came up with this campaign in order to prevent that.


Don't Drink and Drive

Never too much to remind it. Good street installment.

Just imagine...

Press ad for Lego. A bit "done", but always cool!


A "D" makes the difference

Tag a Dummer, intervention project in order to create an awareness about the Hummer cars and how they damage the environment.

taken from invisiblered.blogspot.com


People's Choice Award in Portugal

Every year the Greatest Xmas Tree in Europe arises in Lisbon, sponsored by a bank. However, in 2007, the Xmas Tree left Lisbon, travelling North to show its lights in Oporto, leaving Lisbon with a sad feeling. But not to this agency. Torke Stunt decided to promote its Guerrilla, Field Marketing and Relationship Marketing services, and built the Smallest Xmas Tree in Europe. Lisbon was never the same...Won People's Choice Award in the Neurónios Awards.


"Feather Light" Beer Case

Everyone can be a moving outdoor. This is an entertaining way to promote a beer. Paper bags with the beer case image. Nice!


Fly Pizzas Promo Guerrilla

A little sweet to all the late night smokers, offered by Fly Pizzas.


Optimus Tag

Newest campaign from the portuguese cell phone operator Optimus and its alter-brand TAG. It says, in a literaty translation: "Tired of your being given a dance ball?" (portuguese expression) or in a free translation: "Are you tired that your cell phone operator doesnt give a damn about you?". Well, claims aside, it has a nice look.

Angels & Demons poster released

One of the 2009 Summber blockbusters. Personally, i expected more from the Da Vinci Code, but if they are smart enough ,they have learned with the previous mistakes, and will make this a hell of a movie (lol, can i use Hell with this movie/book?). I've read all of Dan Brown's books, and this is my favourite. Lets see if the movie is too.


Becel - Love your Heart

Copy: "Take Action. Love your Heart"
It's an old message. But repeat it is never enough.
Cool guerrilla in an usual media.


Simple and....touchable?

Viagra always bring us a smile to our face...and not only :p


Street guerrilla

in an even newer way. Caricatures. Cool


Slim fast

Guerrilla campaign for a gymnasium in order to make people loose weight so they can sit there. Oh man, who can sit there?


Swedish reality show campaign

Use of a racket/billboard to make an impact on people passing by