Great integrated campaign

To promote the upcoming disaster movie "2012", Sony Pictures is promoting a series of online features regarding the end of the world. Intriguing and very credible.
If you wanna know more on what is 2012, Google it, and you'll find out about an ancient prophecy!

The site that teaches how to survive the year


http://instituteforhumancontinuity.org/

The movie poster



The blog that prepares us for the worst


http://www.thisistheend.com/


The video in the blog