I can't believe how wonderfull this thing is. EASYWEB.FR, a specialized 3d video design studio, using video projection materials adapted are able to give to events an unique artistic value mixing monumental architecture and new technologies.
11.28.2008
11.26.2008
Can't get any more real than that
Torke Agency made this rackets for National Geographic HD, a channel in the portuguese Cable company. Several were placed in Lisbon and Porto with the tagline, "The World as it is", the rackets were transparent showing, in fact, the world as it is, as seen on the channel. High Definition rules. :p
Great social campaigns
Great copywritting, i mean. Different catches to an always difficult subject.
Here in the first one, an obvious sexual reference. However, the true goal is to be reminded, to pay attention to this ad (maybe more to the punch, but nevertheless). And I think it works.
In this one, we have a curious insight. Picking up an usual catchphrase "...bla bla bla...call this number, or check this site", the creatives thought in the smoking long time effects. So, very straight to the point, "For more information on lung cancer, keep smoking". Oh yeah, you'll get more information.....
Here in the first one, an obvious sexual reference. However, the true goal is to be reminded, to pay attention to this ad (maybe more to the punch, but nevertheless). And I think it works.
In this one, we have a curious insight. Picking up an usual catchphrase "...bla bla bla...call this number, or check this site", the creatives thought in the smoking long time effects. So, very straight to the point, "For more information on lung cancer, keep smoking". Oh yeah, you'll get more information.....
11.25.2008
11.24.2008
McDonalds celebrates 25 years of Nuggets in 2.0 way
In order to celebrate the Chicken McNuggets 25th anniversary, McDoanld's created the website Nuggnuts.com, an online community for all the nuggets crazy lovers, where they can cast their love for the product posting pictures and videos. The idea is to create a hall of fame for all the nugget lover.
Until the 15th of December, everyone can post on the website the reason why they should be claimed a honorary fan, with their profile published in the hall of fame. Until today, the website has it all: especialists in nuggets sauces, people who ate more than 100 pieces in one night, etc.
My question is: does a community forum created by the brand itself works better than a fan-made? I mean 2.0 wise?
Until the 15th of December, everyone can post on the website the reason why they should be claimed a honorary fan, with their profile published in the hall of fame. Until today, the website has it all: especialists in nuggets sauces, people who ate more than 100 pieces in one night, etc.
My question is: does a community forum created by the brand itself works better than a fan-made? I mean 2.0 wise?
11.21.2008
11.20.2008
Stop global warming
Or this will happen to you... AHAHA. Cool stunt for Red Cross from Leo Burnett Buenos Aires.
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