Here in the first one, an obvious sexual reference. However, the true goal is to be reminded, to pay attention to this ad (maybe more to the punch, but nevertheless). And I think it works.
In this one, we have a curious insight. Picking up an usual catchphrase "...bla bla bla...call this number, or check this site", the creatives thought in the smoking long time effects. So, very straight to the point, "For more information on lung cancer, keep smoking". Oh yeah, you'll get more information.....
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