Imagine your team playing a Champions League match
Imagine that your boss tells you, you'll have to a play at the same hour than the game.
Imagine that your girlfriend wants to go to a play at the same hour than the game.
Imagine that you go (pissed off)
Imagine that at the play, the musicians play the Champions legue theme and you get to see your team play, live at the board.
This is great!!