It wasn't for IKEA. It was for Conforama

Remember those furnitures dropping with parachutes videos in Paris? Well it was supposed to be from IKEA, but it's for Conforama. It's very good, but it was better if they did this:
- videos were released and no one knew the brand;
- Conforama stepped in before the real brand, (supposedly IKEA)and took the momentum.

That would be waaaaaaay better...