That is the number of players that play World of Warcraft, the famous online RPG. So, MTN DEW created this promotion to reach those players, as well as a great ad.
South African agency Satchi and Satchi made this to remind us that man is the worst predator of them wall. They put a sign on the water tank's inside so every shark could read it: "Warning. Predator from this sign forward". A small tag showed what predator they were talking about: us.