It's cool. It's IKEA

I used to be in love with press ads. Everyone one of them. Nowadays i'm picky. But when i like them, I LOVE them. And I love this.

Bloaty belly?

If you feel full, deflate yourself!

Greentube

Greenpeace used Youtube to make a simple graphic about climatic changes due to the planet temperature increase. Quite simple, but quite powerful. See for yourselfs. Gratz to AlmapBBDO agency from Brazil.

When a brand becomes...the same brand

Weird title yes. But see this vídeo from Kit Kat and see how extraordinary is when a brand is so powerful and close to us that its product becomes a totally diferent one, under the same concept. This is amazing!

AHAHAHHAHAHAHHAHA THE BEST!

This must be the best piece of press ad i've seen in months. Great insight! Great 3D! Dulcolax nailed it big time! Just open up the image and see for yourself the details. There's a blind rat, a kid playing Mickey with a Mickey toy, a rat with braces, a rat stepping on another, a rat ill on serum, another preaching for the world's end. Oh my god. So good! Too bad it might be ghost. Nevermind...RUN FOR YOUR LIFES. POO is COMING!

Samsung trick revealed

Some weeks ago, a video showed a trick by using the new Samsung HD camera. This is how they did it. A strong 2.0 web "feedbacking" push the campaign this far. Cool.

50 cars = 1 bus

Good idea!